What's discussed in a first meeting with DMRG?

Can DMRG help?  Maybe.  Maybe not. It all depends on YOUR specific circumstances.  First, let's focus on YOUR satisfaction level with YOUR current or past marketing results. Let's start by allowing us to learn what's important to you.

To help get a discussion started, statements below may reflect how you feel.  You can pick from two types of statements:

I. Comments Frequently Made By SENIOR Management
II. Comments Frequently Made By MARKETING Management

Some statements below may mirror your feelings.  Before we meet - which can happen by phone or in person - these statements can help us focus our first meeting discussion.   Select more than one if you want to.

If none of these reflect your sentiments about your marketing, then we can discuss this

ABSOLUTELY NONE OF WHAT YOU TELL US is shared with ANYONE else, in ANY way, for ANY reason.

I. Comments Frequently Made by Top Management:

A1. We invest in marketing programs but we're not sure if all our marketing investments are sound investments. We need to track results more closely.

A2. Our Marketing staff come from a variety of backgrounds. Some marketing staff have marketing experience while others are learning it as they manage it.

A3. We've spent a fortune on past marketing and advertising programs that weren't as effective as they needed to be. I'm not that sure our current marketing strategies will be any more effective than past strategies. 

A4. We've gone through a number of staff changes in our Marketing Group over the past few years. Not being able to find people with genuine marketing experience who can come in and "hit the ground running" with sound, results oriented strategies, is a real obstacle to making significant marketing improvements.

None of the statements above accurately describes our situation. 
Below is a brief description of what I believe we need.

II. Comments Frequently Made by Marketing Management:

B1. Things are changing so fast. Competition is pretty fierce. It's difficult to stop everything and take any time to plan anything. We've got to be in the market, and with our customer prospects or else we'll lose them to our competition.

B2. Marketing results management needs attention, but it's hard to track a lot of our sales. We cover so many marketing bases and tracking all these variety of results can sometimes seem more expensive than it's worth.

B3. Having a consistent set of marketing and sales strategies would be great. This would really be very helpful. This is what we're always trying to achieve.

B4. Marketing Planning is great for big corporations who have the money, the time and the planning skills. We do some planning... just enough to keep ourselves even with, or ahead of, our competition.

B5. Making marketing decisions without more information about Customers and the Market is pretty difficult. Our results are OK, but we need to understand more how to control the "cause and effect" of our marketing successes and failures.

B6. Customers are not very loyal anymore. They all want the lowest price and they take forever to make any decisions. The sales cycles are getting too long.

None of the statements above accurately describes our situation. 
Below is a brief description of what I believe we need:

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The biggest obstacles to improving our marketing results are:


 
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