Please Let Us Learn ABOUT YOU

Providing input below about you, about your business, about your marketing helps determine if DMRG's assistance is a good fit with your needs. Some questions may apply to your circumstances, some may not. Answer whichever questions you feel can help us "know" your circumstances in more detail. Thanks.

Best regards.  Direct Marketing Resources Group.

Name:

Phone:

Title:

Zip:

Company:

Email:

Your Level of Marketing Results So Far:

1. Are you primarily responsible for your company's Marketing decisions?


2. If not you, who is the primarily marketing decision maker (title only, not name) example: President? Marketing Director?): 
3. Title of person you report to?

4. How long has your company or business been established?


5. Your personal Marketing or Direct Marketing experience (including other companies)?

6. Does your company or business already have an established customer or client base?

7. About your Sales and Marketing Management Style:

About your company:  
 8. Making an educated guess, if you don't know exactly, how many past/present customers/clients buy from you directly? 

9 . How many of your staff are employed full time to work on your Marketing?   

 

10. Who or what sells most of your company's products?
Company salespeople
Independent sales reps
Retailer Stores
Trade shows
Print or broadcast advertising
Catalog mail order / direct mail
Telephone sales
Other- briefly describe:
11A. Company sales level.


11 B Company Type:
12. Which target markets do you focus on primarily:
Consumers
Businesses
Both Consumers and Businesses
Government
All Above
13. Which Geographic Markets Do You Target
Local
Regional
Statewide
National
Global
All Above 		West
Midwest
Mid Atlantic
Southeast
Northeast
All Above

14. Do you follow a documented marketing plan?

15A. Do outside resources support your marketing or direct marketing?

 

15 B. If Yes, which outside resources most frequently help with your marketing?:
Ad Agency / Public Relations / Marketing Services Agency/Marketing Consultant
Mail house / Lettershop
Mailing List Broker
Database Vendor
Copywriter(s)
15 C  continued
 Telemarketing Firm (inbound)
Telemarketing Firm (outbound)
Internet Service Provider (ISP)
Graphic Arts Designer(s)
Other - please describe:  
16 A. Your Line of Business:
16 B If "other" please describe:

17. Are you replacing external resources who have been supporting your marketing for more than 6 months.  If yes, why?

Your Training Preferences:
18. Are you interested in training for YOURSELF?
19 . Are you interested in training for YOUR STAFF?
20. If Yes, to either above, which training topics interest you most. (this is not a commitment to attend, only more of your feedback).
Achieving Reliable and Predicable Direct Marketing Results Direct Mail Fundamentals - Lists, Offers, Creative & Testing
Using The Internet to Support Your Direct Marketing Finding and Selecting Responsive Mailing Lists
Using Telephone Follow Up To Improve Direct Mail Results Direct Response Copywriting
Database Direct Marketing Fundamentals Mailing Piece Design and Layout For Maximum Results
Integrating All Forms Of Marketing and Direct Marketing Direct Response Print Advertising - Magazine
Capturing, Tracking and Measuring Marketing Results Direct Response Print Advertising - Newspapers
Integrating Tradeshows Into Your Direct Marketing  Telemarketing - Outbound & Inbound

  If "other" please describe below

21 . Training preference:

Public, half day
Public, full day
In-house:
Include lunch
Lunch Not included
Other - please describe:

 

22 . Best time of year for training: 


Why then?
23 . How could training offer the highest value to your marketing?

24. Are we missing anything? Are there questions we should be asking, but aren't?

Additional Comments? Feedback?


 
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Raleigh, North Carolina | Contact