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Mr. John Q. Sample
123 Main Street
Anywhere, USA 00000-0000
Dear Mr. Sample:
We're so sure you have all
the makings of a person who needs the American Express Card
that we've devised a simple, 2 minute quiz to prove it.
Should you score over 600, several things are certain:
You like to get the most out of life. You're always on the
move for business and for pleasure. You like to travel,
vacation and entertain often, and consider these essential
ingredients to your lifestyle.
In short, you have a lot of reasons to apply for the world's
most honored and prestigious financial instrument
-- the Card that is the perfect example of the old adage,
"You get what you pay for."
For example, you get the unique benefits of a worldwide
network of offices of American Express Company, its subsidiaries
and Representatives "homes away from home" you
can turn to for personal attention and a wide range of services
that make traveling more enjoyable and worry-free.
You can get as much as $1,000 (up to $200 in cash and $800
in Travelers Cheques) at most of these Travel Service Offices
when you present your personal check along with the Card.
The Card also guarantees your personal check for up to $250
when you're a registered guest and charge your bill to the
Card at participating hotels and motels in the U.S. and
Canada ($100 abroad, subject to local regulations and cash
availability).
And now you can obtain from $100 to $500 in emergency travel
funds through a network of automated American Express Travelers
Cheque Dispensers in selected major U.S. airports. All new
Cardmembers receive full information on how to enroll in
this service, which is open virtually 24 hours a day, 365
days a year.
(over, please)
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