John C. Sutphen
Vice President
Card Marketing

Dear Cardmember:

We are pleased to learn of your decision to enroll in the American Express Credit Card Registration Service.

It's a wise decision, and one we are recommending strongly to Cardmembers everywhere. You can't have too much protection these days, especially when so many people are traveling more frequently and the chances of loss or theft have escalated dramatically.

With your valuable credit cards on record with us, you greatly increase the security you already enjoy as a Cardmember. But Credit Card Registration is more than financial protection: it safeguards your time and your nerves as well, by reducing the steps you'd have to take in an emergency to just one phone call.

Hopefully, such a situation will never arise. But should a loss or theft occur, simply call the toll- free number (outside the U.S., call collect)--day or night--and you're guaranteed quick notification to all your card issuing accounts.

You avoid liability for any fraudulent charges on the cards... and save yourself the inconvenience of replacing them: we automatically request that new cards be rushed to you at once.

Your membership is an asset in non-emergencies, too. Should you move, one call to the same toll-free number is all it takes to notify every one of your charge accounts of your new address.

As you know, we make every effort to protect the American Express Card you carry. If the card disappears along with your cash, tickets, and other valuables, most Cardmembers will be able to obtain an emergency Card by the next business day through our Emergency Travel Assistance Service, accessible through almost 950 Travel Service Offices of American Express Company, its subsidiaries, affiliates and participating Representatives worldwide.

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