Mr. John Q. Sample
123 Main Street
Anytown, USA 00000

Dear Mr. Sample:

As a new Cardmember, we know you will enjoy all the special services American Express provides to make your travel plans easier, more convenient and pleasurable. And now there is still another service we can offer you that will increase your travel protection. It's the American Express Driver Security Plan that covers you even before you leave home, and wherever and whenever you may drive.

Recently when American Express took a good hard look at all the driver protection programs on the market today, we found each lacking in one way or another. Some had insufficient amounts of insurance. Others were just too expensive f or what they offered. All of them duplicated many of the services already available to you as a Cardmember.

That's why American Express developed a better driver protection program -- one designed specifically for our Cardmembers. It strips away the nonessentials -- things that you as a Cardmember do not need and ought not to pay for.

Combined with all the benefits of the American Express Card, the American Express Driver Security Plan provides more protection and more services, at less cost, than any other plan you'll find anywhere today.

The Driver Security Plan is provided through the ARCOtravel Club, Inc. to the specifications of American Express. Unlike most other programs, the American Express Driver Security Plan covers (except for the insurance portion) all the members of your household and all the cars you own, wherever and whenever you may drive. The insurance benefit covers the enrolled Cardmember only, not members of the household.

(over, please)