17 September 1993  

To Whom It May Concern:  

Over the last twenty years, The Education Center has grown into one of the leaders in the supplementary educational materials market primarily through the use of direct response advertising.   Design, production, list selection, and mailing are all handled in-house.  We incorporate a broad mix of traditional and "state-of-the-art" strategies in our marketing plan.

While we have developed successful direct response programs, we often look for opportunities to learn from other industries in the direct response community.  One such opportunity was a set of seminars led by Direct Marketing Resources Group's president, George Wehmann.  I found him to be extremely knowledgeable about the direct response industry, creative about the applications to different types of business, and enthusiastic about the role of direct response in a total marketing plan.

The seminars brought together a diverse group of business and marketing people - all with a common agenda.  It was an informative and exciting two days.  I came away with some terrific ideas for developing new perspectives on our direct response campaigns.  I highly recommend these seminars and the Direct Marketing Resources Group for all marketing personnel.  You and your company will benefit from learning how effective direct response advertising can be as part of your total marketing plan.

Sincerely,

Annie Galvin Teich

Annie Galvin Teich
Promotion Manager
The Education Center, Inc.