What DOES NOT make sense is risking
substantial investments on UNTESTED marketing strategies.
Direct Marketing allows "split testing". Which strategy
will actually increase sales? Strategies can be
tested against one another in real selling situations.
Testing happens on a smaller, lower risk, lower investment
basis first.
Whichever strategy wins in preliminary testing can be
step tested to further validate being the winning strategy.
"Split Testing", with either direct mail or direct response
print advertising, is not new. These testing methods
were developed back in the 1920's and 30's.
If your market is well proven and already established,
Direct Marketing can be helpful in developing new markets
or testing new products within established customer
market segments.
If your market is newly emerging, it makes a great deal
of sense to consider Direct Marketing as the most
proven way to develop and grow your new business opportunities
WITH MORE CERTAINTY.
You're always free to rely on the Law of Averages -
also known as the "coin toss"
method that leaves everything to chance - like
the toss of a coin. Why leave things to chance when
simple Direct Marketing testing provides RESULTS CERTAINTY?
More on split testing.
