Tuesday, September 21, 1993

To whom it may concern,

     Last spring, George Wehmann was invited to give a lunchtime talk on direct mail and direct marketing to our local chapter of the International Association of Business Communicators (IABC).  Wehmann's talk broke all attendance records.

     IABC's monthly presentations include evening and lunchtime programs.  Lunchtime programs are more challenging to attract an audience because of the midday time frame.  Typical attendance usually runs between 8 and  14.

     For Wehmann's talk attendance topped out at 47 people.  We ran out of seats.  People stood for the talk.  The question and answer period continued well past the designated time period.

     While the unusually high attendance figures could be explained by the deep interest in the subject matter, I am of the opinion that credit actually goes to Wehmann using the methods outlined in the talk to promote the talk itself.

     Wehmann tested additional mailings beyond the conventional program for the luncheon talks, with the expected results. IABC learned a valuable lesson for promoting its educational seminars.  However, it is to Wehmann's credit that those in attendance stayed past the allotted time and continued to barrage him with questions.

     I can enthusiastically recommend Wehmann as a speaker and seminar leader on the subject of Marketing and Direct Marketing.

Sincerely,


Daniel Bradford


Daniel Bradford
Vice President - Education Programs
International Association of Business Communicators, Triangle Chapter.

Publisher, Chautauqua, Inc.