To Whom It May Concern:

I, and several members of my marketing team, attended an all day, public seminar on the subject of Direct Mail Marketing in Research Triangle Park, in December, 1996.

Called "Successful Direct Mail Marketing: How To Use It The Right Way," it is probably the best collection of baseline direct marketing, direct response information I have seen in one place.

The content is outstanding. The handouts are comprehensive.  The experience base of the presenter, George Wehmann, president of Raleigh based Direct Marketing Resources Group, is based in real world experience with established, proven, direct marketing organizations such as Readers Digest, American Express, Merrill Lynch - organizations who have all the direct response resources in place to do it effectively.

I would not hesitate to recommend this and other seminars conducted by George Wehmann to people in IBM Marketing and Sales.

Sincerely,

Kathryn B. Stewart

Channel Marketing Manager
IBM eNetwork Software

cc: George Wehmann, DMRG