Marketing Is About Making Money

Contrary to what advertising sales reps say, Marketing is not about "getting your name out there".

All forms of Marketing have the potential to be accountable and controllable. 
"Accountable and controllable" means improveable.
"Accountable and controllable" means not "rolling the dice" to see how lucky you are.
"Accountable and controllable" means measurable improvement with predictable reliability.
"Accountable and controllable" doesn't mean improvement is possible, it means it's probable.

How do you want your Marketing to work - harder or smarter?
It's mostly up to you how effectively you want your Marketing to work.

It's your choice...