A first meeting can be in person or by phone, it's a basic matter of distance.

What to discuss?  Let's begin by talking about you rather than about DMRG.  We can't determine if we can help by talking about us.  Yes, we can name a long list of capabilities, have an impressive track record and a network of resources to work with.  We can share testimonials letters and more. But none of this matters if there's no fit between what you need and how we help.  If we can't help you, you need to find who can.

If DMRG is not right, we'll say so right away. We may know resources more well suited to help you.  Let's have a discussion focused on what you want and need. A face to face meeting - or phone call, either way. 

What are your opportunities? Your expectations?  Are your opportuniites being fully exploited? If not, how can they be? What are the obstacles? Are good ideas feasible time-wise or budget-wise?  Are you interested in a new venture or improving an existing process? How much improvement do you want, and how soon?  There's a variety of questions to consider.

Comments below may reflect your feelings.  There's also space below to describe what you'd like to discuss.  And of course, ABSOLUTELY NONE OF WHAT YOU SAY is shared with ANYONE else, in ANY way, for ANY reason.

I. Comments Frequently Made by Top Management:

A1. We invest in marketing programs but we're not sure if all our marketing investments are sound investments. We need to track results more closely.

A2. The Marketing staff come from a variety of backgrounds. Some have solid marketing experience, some don't.  Having senior marketers baby sit the less experienced staff doesn't work.

A3. We've spent a fortune on past marketing programs, but they weren't as effective as we needed thenm to be. Are our current marketing strategies any better?  I have to admit I don't know.

A4. We've gone through a number of staff changes in our Marketing Group. Finding people with the marketing experience needed to "hit the ground running" with sound, results oriented strategies, is an obstacle to achieving some big opportunities.

The statements above don't reflect our situation.  A better summary is:

II. Comments Frequently Made by Marketing Management:

II. Comments Frequently Made by Marketing Management:

B1. Things are changing so fast. Competition is pretty fierce. It's difficult to take time to plan anything. We're got to be in the market with our customer prospects or we'll lose them to our competition.

B2. Marketing results need attention. It's difficult to track our sales directly. There's a variety of results to track and it's uncertain which ones should be tracked and measured.

B3. Having a consistent set of marketing and sales strategies would be great. Sometimes it seems like everyone is going in different directions at cross purposes.

B4. Marketing Planning is great for big corporations with the money, the time and the planning skills. We do some planning, but maybe not the right kind to make things more profitable.

B5. Making marketing decisions lacking information about customers is difficult at best. We track results OK, but we need more control over the "cause and effect" of our success and failure.

B6. Customer loyalty is history. They want everything yesterday, at the lowest price, but take forever to make purchase decisions. Sales cycles are too long and getting longer.

The statements above don't reflect our situation.  A better summary is:

Name:

Phone:

Title:

Zip:

Company:

Email:

1.  The biggest obstacles to improving our marketing results are:

2.The three areas, of marketing results improvement, with the highest priority, are:

3. Improving marketing results should increase sales over the next 12 Months to:

4. Our commitment level to improving results - on a 1 to 10 scale, with 10 being HIGHEST - is: 

5.  If we feel there's a process to significantly improve our marketing results, we would likely:

Investing DM training to learn how to improve results.

Invest in developing a marketing plan to "see" benchmarks of possible results improvement.

We don't have time to train or plan, we need marketing programs executed as soon as possible.

Not sure. Need to know more about our options before we can act.

Other: 

6. The process we use, to make major marketing decisions, is generally described below:   

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