Media
Networks (MNI) - the most precise way to buy national magazines-
is introducing the MNI DIRECT RESPONSE NETWORK- the most precise
way to use Magazine Advertising together with Direct Response.
Media Networks Direct Response- Something New? Not
really...
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Our
magazine networks already make highly targeted marketing
available in over 150 U.S. markets.
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Our
magazine ad reprints, billing statement stuffers and AD-A-CARD
already offer you a variety of direct response tools to
reach your target audience.
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Through
your Media Networks representative, mailing lists of names
matching magazine subscriber demographic profiles are
now available on a local market basis for your targeted
sales message. It's our new DIRECT RESPONSE NETWORK-the
most precise way to reach your target customers... with
two media!
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Delivering
Media Networks highly affluent, responsive consumers in
locally targeted markets, the DIRECT RESPONSE NETWORK
offers additional flexibility, exclusivity, creative freedom
and fast turnaround.
And Media Networks offers even more direct response
services:
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Pinpoint
target mailing lists combined with complete direct response
mailing piece production and mailing services.
-
Media
Networks can now become your single source for highly
efficient magazine advertising combined with direct mailings
to extend the impact of your magazine ad beyond the pages
of the magazines.
While our magazine networks create awareness for your product
in high prestige magazines, our direct response services reinforce
that awareness and redeliver your selling message direct to
head of household names in the exact same markets. Mailing
list names can even be selected from individual zip codes.
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