MNI
DIRECT RESPONSE COMBINATIONS ARE ALMOST UNLIMITED:
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Order lists alone
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Use MNI Direct Response lists with MNI reprint mailers
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Use complete MAIL-AN-AD services
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Order reprints for your own mailing package or for sales
force handouts
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Convert your mailing piece into an MNI MAIL-AN-AD
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Use ad reprints as mailers to your own lists
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Test our MAIL-AN-AD against your own custom developed mailing
piece
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Test mailings before, during and after MNI magazines distribution
ORDER ONLY LISTS:
Receive names and addresses in the same market as active magazine
subscribers. The master- file, mailing list database often
delivers even more names, in the same market, than the lists
of MNI's network magazine subscribers.
LIST
ORDER QUANTITIES ARE FLEXIBLE:
You are not required to rent lists in quantities equal to
full subscriber circulation in any MNI magazine network market.
To ensure that successful results of any mailing can be repeated
with highest probability, MNI requires advertisers to order
a minimum of 5,000. Ask your MNI sales representative how
other list rental flexibilities are offered.
DIRECT
MAIL TIMING IS FLEXIBLE:
Mailings to subscribers can precede, equal or follow the timing
of magazine distribution by mail. Want to announce a big price
break, new branch opening? Need to communicate as soon as
possible? With a commitment to use MNI magazine ads in place,
your ad could be in the mail in as little as 6 to 8 weeks!
* Lists can be used for outbound telephone marketing to follow-up
a mailing. Phone solicitation often makes direct mail even
more productive. We can even provide phone numbers!
Lists can be used for outbound telephone marketing to follow
up mailing. Phone solicitations often makes direct mail even
more productive. We can even provide phone numbers!
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