"Results measurement Information was a bonus! I'm working on an ROI analysis right now for a joint marketing effort with our Partners."

The handouts complimented the seminar topics. Most information was new and should be helpful.

"Focused completely on direct campaigns which I'm In the middle of working on."

"Great Information - very helpful & thought provoking - made me see what I was doing right and the things we are not doing, but should be!"

"Got great ideas I can't wait to try out"

"The depth of experience in the speaker was more than I expected!".

"Straightforward and knowledgeable. Makes one excited."

"It busted almost all of my existing ideas / paradigms about how direct marketing works. I feel so much better prepared to attack our new campaigns from an in formed position. I still need a great deal more info, but now I feel I have a solid footing to move forward."

"More content than I expected. Some seminars I have attended have been too broad without supporting collateral."

"I knew nothing about Direct Marketing before I came. Now I do have a lot more insight into the subject."

"I could translate much of the training to my specific needs for marketing my business.

"It provided more information than expected. The course material will be great for reference."

"Provided insight into how important list selection, offers and running a closed-loop campaign are to DM success."

"Brought me back to the reality of planning, testing and managing risk."

"I've done many direct mailers, but no testing and little results analysis, it was great to learn what more we need to do."

"It provided some real-life practical experiences I found valuable."